UnitedHealthcare Illustrations

At the beginning of 2020, UnitedHealthcare underwent a giant rebrand. A large part of the redesign included building an illustration library. The goal of the illustration library was to help people understand complex messages, simply through bold illustration. These illustrations help communicate various plan benefits and services offered by UnitedHealthcare. I’ve been lucky enough to create over a hundred brand illustrations to date, below are a select few.

Client: UnitedHealthcare
Art Director: Dan Williams
Illustrator: Cheryl Tronson
Created at catchfire.