Daymark

This is one of a few initial logo and branding concepts for Daymark. Daymark is a smart profit sweeping tool that uses recursive automation to help small business owners take profit in small increments so they can build wealth gradually and sustainably. In addition to the design, I wrote a simple tagline to give more context to the logo while also showcasing the two things that, combined, set Daymark apart from competitors. My goal was to make this feel smart, just like the application itself. The shape of the “D” is designed to create a sweeping motion, hinting to the application’s purpose. The italic font adds an element of movement while further emphasizing a sweeping action.